The Relationship Between Knowledge and Quality Towards the Perception of Islamic Banking Among Non-Muslim Students in Politeknik Mukah

Abstract

This research purposely examines the relationships between quality and knowledge towards perceptions of Islamic banking facilities including products and services among the non-Muslim students in Politeknik Mukah (PMU). The questionnaire distributed has taken into the consideration two factors that are deemed to influence the acceptance of the students which are quality and knowledge around 96 respondents were involved in this research all of them are non-Muslim students of PMU. The data collected were analyzed using the technique of the Partial Least Square Structural Equation Model. The knowledge, quality and perception were constructed as a reflective measurement model. The survey findings further revealed that knowledge, quality is significantly associated with the perceptions of Islamic banking facilities including products and services among the non-Muslim students in PMU. This research has may assist the key player of the Islamic bank industry and work as a guide for them to ensure that the services and products of the Islamic banks can hold the market shares of the non-Muslim citizen who involve in the banking industry.