Overview of Student Engagement in Business on Social Media Platform

Abstract

Community College students are among the stakeholders of the TVET Education program in Malaysia. Educational success is spurred by some proficiency applied in education other than technical proficiency. The objective of the study is to explore the involvement of Community College students in business using social media. This dramatic change towards social media platforms is increasingly significant after the world was attacked by the endemic Covid 19 which witnessed many business models exchanging towards digital. The target respondents were students at the Community College Malaysia. The study will use quantitative methods with a circular of investigative questions and the data will be analyzed using the Social Package for Social Sciences (SPSS) software version 23. Study data shows that as many as 27.2% of 136 students use social media for business purposes to add a side income whereas another 72.8% choose not to engage in business using social media due to lack of capital in doing paid ads.