Beyond The Classroom: Harnessing Social Media for Post-Academic Education Marketing

Abstract

This research investigates the employment of social media platforms by student entrepreneurs and their connection to income production. The objective was to examine students’ business-related social media usage and its association with income generation. Respondents were drawn from students simultaneously engaged in studies at Polytechnic and College Community, partaking in the “Digital Entrepreneurship Booster” PENJANA KPT-CAP Program in Negeri Perak, 2022. A total of 100 participants were enrolled, with 39 respondents completing the questionnaires. Employing quantitative approaches, questionnaires were distributed, and data were processed using Social Package for Social Sciences (SPSS) version 23. Findings demonstrate a robust link between income generation and social media, with WhatsApp being the favored platform for entrepreneurial endeavors among students. These outcomes offer tangible implications. The study reinforces the drive to augment students’ awareness and engagement with social media for business, urging further financial support for cultivating digital entrepreneurship throughout students’ educational journeys.