Towards Sustainable Digital Ecosystems: UTAUT Insights on myManjung App Adoption

Abstract

In the forthcoming stages of technology application deployment for government services with regard to a developing country like Malaysia, the efficacy of e-government service initiatives hinges upon governmental support and community adoption. This investigation, grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT) model, scrutinises the determinants influencing community acceptance of myManjung apps in e-government services identified in the extant literature. The model's effectiveness was assessed using a quantitative approach through 379 responses. The Statistical Package for the Social Sciences (SPSS) software examined the data. Correspondingly, the study's results suggest that the community's acceptance of myManjung apps is underpinned by Facilitating Conditions (FC), Social Influence (SI), Effort Expectancy (EE), Performance Expectancy (PE), as well as Behavioural Intentions (BI). Notably, the theoretical framework of UTAUT was expanded by integrating the construct with respect to Perceived Security (PS). This acceptance emerges as a pivotal determinant in implementing public policy education initiatives. These insights provide valuable recommendations for the Manjung Municipal Council in delineating strategies to enhance community acceptance of the myManjung apps. The results significantly advance technology adoption within public policy education and government services. Therefore, this study's findings carry noteworthy implications for technology learning, acceptance, and utilisation.