Gamification: Enhancing Financial Education and Motivation in Non-Accounting Students

Abstract

This study examines the acceptance and impact of gamification in delivering financial concepts to non-accounting students. This innovative approach involves incorporating game elements to enhance students' understanding and interest. Game elements such as challenges, rewards, and competitions are integrated into financial learning, thereby increasing motivation and student engagement. Through empirical research, data is analyzed to assess the acceptance and effects of gamification. The study involves pre- and post-assessment tests using the T-Test method with 66 non-accounting students, specifically Diploma in Business Studies students taking the Business Accounting course. They were divided into a control group (traditional method) and a gamification learning group. The results demonstrate the effectiveness of this approach, with students in the gamification group achieving higher performance. Positive feedback from students indicates the effectiveness of gamification in capturing interest and motivation for complex topics. This study provides valuable insights into the effectiveness of gamification in delivering financial concepts to non-accounting students, contributing to higher learning innovation. Recommendations for further research include conducting more in-depth investigations, particularly in non-accounting courses at higher education institutions.