The Analysis of Souvenir Purchase Decision Making Based on Management Resources Approach

Abstract

The purpose of this research is to analysis the influence of management resources, men, material, method and market. This research was design with cross sectional approach. The population in this research was the consumers of knitting mask connector, due to the limitation of time, obtained 55 respondents as the sample. The independent variable in this study is management resources (men, material, method), and the dependent variable is purchasing decision making. Using SEM-PLS as the technical analysis, obtained a significant direct influence of men, materials, methods and market on purchase decision making.